Laura Sarff

I'm Laura, Director of Product Strategy & Innovation at Quest Diagnostics, where I build healthcare products that create safer, healthier workforces. I've spent 15 years in corporate innovation and product development across healthcare, automotive, and consumer goods, leading teams from strategy through commercialization at Children's Mercy, PedsMrkt, and Cox Automotive. I recently launched Rethinking Forward to help managers execute digital transformations.

Ask me about product strategy in healthcare, launching B2B platforms, leading cross-functional teams, and digital business transformation.