Lars Hedenborg

Lars Hedenborg has served over 5,000 families in his real estate sales career and as a business coach, he’s helped more than 3,000 agents grow and scale their businesses by installing proven lead generation levers and conversion systems. Today, he helps agents not only increase their production but also achieve true time and money freedom through Agent Freedom OS. A former corporate strategist turned top producing agent, Lars knows the grind of working long hours at the expense of family—and the freedom that comes from building a business that runs on systems instead of constant hustle. His mission is to equip agents with the tools, systems, models and mentorship they need to build sustainable businesses and leveraged income through the eXp Realty platform. Lars is a follower of Jesus, married to his better half Julie, and Dad to Anders and Kendal, who keep him on his toes and remind him daily why freedom matters. Learn more at GrowthCoachLars.com.