Kristin Anderson

I co-founded Accelerant Growth Solutions, where we help sales teams find more qualified opportunities, win more deals, and retain more customers through sales transformation, data, and AI. I've worked with over 650 sales teams in 20 years and believe every seller has a 2mm shift that changes everything.

I co-host Selling the Cloud, a B2B sales podcast where Mark Petruzzi and I interview revenue leaders and operators. My work centers on what I call the two-sale mentality: first, get the customer to express their reason to change. Second, why you and why now.

Ask me about sales enablement, the two-sale mentality, pipeline clarity, and coaching sellers to elite performance.