Kirsten Green

I’m the founder and managing partner at Forerunner Ventures, an early-stage venture firm focused on consumer, commerce, and technology. We invest at Seed and Series A, working with founders building the next generation of customer-centric companies.

My path started in accounting and equity research, then into consumer investing, and ultimately forming Forerunner with our first institutional fund in 2012. Along the way, I’ve partnered with brands like Dollar Shave Club, Warby Parker, and Bonobos, and I serve on the Nordstrom board. Forerunner now manages multi-billion in assets with a thesis grounded in evolving consumer behavior.

Today I’m especially focused on how AI changes end-user experiences and business models, informed by Forerunner’s consumer research and our latest fund.

Ask me about consumer behavior, brand building, go-to-market, AI and commerce.