Kennedy Macgregor

I'm Kennedy, a product designer who turns dense, complex systems into experiences that feel intuitive. At Vasco, I design features built for the layered demands of GTM teams, where precision and usability have to coexist. Before that, I spent several years at Borealis designing stakeholder engagement software. I approach design as storytelling: each interaction should guide people forward, not leave them guessing. Ask me about designing for complexity, AI-driven product features, and GTM tooling.