Justin Roethlingshoefer

Justin Roethlingshoefer is a human performance expert, data-driven health strategist, and longevity practitioner with over two decades of experience optimizing health and performance. His mission is simple yet profound: to empower, educate, and equip leaders to take ownership of their health so they can fully live out their God-given mission.

As a former health and performance expert in the NCAA and NHL, Justin used biometric data and real-time analytics to enhance recovery, endurance, and longevity. But his own wake-up call came when he was told he wouldn’t live past 35. Forced to reprioritize his own health, he embarked on a personal healing journey using the same methods he was using for his athletes—one that led to a powerful realization: the health crisis wasn’t just an athlete issue; it was a human issue.

Determined to bring proactive health to high-performers, he created OWN IT, an elite health coaching ecosystem designed for leaders who refuse to accept mediocrity. Through personalized data and a science-backed system, OWN IT has helped thousands of executives and athletes unlock the unstoppable energy they were built for.

Most recently, Justin founded Holy Health, a faith-based health movement dedicated to restoring the health of God’s people . Realizing that the church was often as sick and burned out as the world, Justin launched this new movement to bridge the gap between Scripture and science. Justin is "waking truth for a sleeping world," equipping believers to steward their bodies—the only thing God called "very good"—as the epitome of worship. Through Holy Health, he provides an identity-first transformation that turns complex biometrics into simple, sustainable rhythms, allowing leaders to live "life abundantly" and walk boldly in their calling.

A USA Today bestselling author, sought-after speaker, and host of the OWN IT show, Justin’s work is shifting the global conversation from reactive healthcare to proactive health ownership. Beyond the data and science, Justin is a husband and a man of faith who believes that while healing is coming and thriving is waiting, it requires the conviction to live differently.