Julian Reading​

I'm Julian, founder of Sales Journey UK and Sales Commander where I turn sales methodology into repeatable revenue behaviour. I train and consult on MEDDPICC and other methodologies through in person and an automated Solution called Sales Commander, helping sales teams build habits that actually stick, not just learn frameworks they forget. My career spans Oracle, Pegasystems, Hitachi Vantara, and Universal Robots, over 30 years working across sales, enablement, and leadership at global scale. Ask me about MEDDPICC, building sales habits, sales enablement, and turning methodology into consistent team performance.