Jesse Tayler

I invented the App Store before Apple did. In 1993, I demonstrated the Electronic AppWrapper to Steve Jobs at NeXTWorld Expo. He said "I like it," then bought the rights. That product encoded encrypted delivery, automatic installation, and digital rights into a single storefront. Now I'm applying the same logic to people. TruAnon, my current company, makes online identity private, portable, and fraud-resistant without touching your private data. Ask me about the App Store origin story, TruAnon and digital identity, software architecture audits, and the economics of trust online.