Jose Villa

I run Sensis, a cross-cultural advertising agency built around digital at its core. For over two decades I've led both the agency's operations and its strategic planning team, developing research-driven consumer insights for multicultural markets across the U.S. Before Sensis, I launched the digital advertising group at Casanova//McCann and consulted at The Mitchell Madison Group. I also serve on the board of the National Federation of Independent Business. Ask me about multicultural marketing strategy, building a cross-cultural agency, consumer insights, and digital advertising.