Joey Gonzalez

I spent over two decades building Barry's from just 2 studios into a global fitness brand with over 100 studios across 19 countries. I joined as an instructor in 2004, made partner in 2009, and eventually ran the company as Global CEO for over a decade - during which time I took us through 2 private equity transactions. In 2025, after our second sale, I stepped into my current role as Executive Chairman in 2025.

Since then, I've been spending my time building, investing in and advising the next generation of consumer businesses. Ask me about growing a fitness brand globally, building community at scale, and the business of wellness.