Jeff Hansen

I'm Jeff, co-founder and CEO at FORJ, building what I see as the most comprehensive Player Development platform for golf with AI—something new that hasn't been done before.

I enjoy figuring things out, mixing strategy and execution to solve problems customers will pay for. My background includes leading global sales at Sarcos for AI robotics, Magic Leap, Unity, and marketing at Microsoft in spatial computing and 3D. I've been an investor, entrepreneur, mentor, and advisor to startups, focusing on early-stage and growth companies in sports tech. I've also held roles in international sales, marketing, and supply chain, and served on boards of CPG companies.