JC Connington
Head of Organic Channels & SEO, FARFETCH·Head of Organic Channels & SEO @ FARFETCH | SEO, ASO, AI Search & Organic Growth Leader | ex AB InBev, Philip Morris International, Casio & CRUK | Speaker and Author
About
I lead organic growth at FARFETCH, where I run global SEO, ASO, and how organic channels evolve as AI reshapes discovery. Before FARFETCH, I held senior search roles at AB InBev, Philip Morris International, and Cancer Research UK. I also co-authored "In House SEO Success" and have won at the C3 Global SEO Awards. Outside work, I'm a trainee pilot and once had a number 2 UK single with my band Junkstar. Ask me about SEO and ASO strategy, AI search and organic discovery, international e-commerce growth, and my book on in-house SEO.
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