Jared T Ross

I'm Jared, and I build what I call ethical propaganda: narrative campaigns that shape belief, not just awareness. As Chief Propaganda Officer at The Bureau of Propaganda Intelligence, I help organizations stop competing on product features and start owning the story people tell themselves about a category. My framework, Mass Narrative Engineering, draws from how movements, cults, and governments have shaped public opinion for centuries. I'm also producing "Propaganda is Real," a documentary on how narrative engineering shapes what we buy and believe. Ask me about Mass Narrative Engineering, building a market narrative, my documentary on propaganda, and the difference between marketing and propaganda.