I’m a HubSpot consultant and product-led systems thinker with 8+ years of experience helping organisations solve complex business problems through better CRM design, automation, and cross-functional operational systems.
My experience spans multiple organisations and business units, with deep practical knowledge across all HubSpot Hubs and the wider ecosystem of tools that support RevOps, marketing, sales, service, and customer operations. I specialise in translating real business pain points into scalable HubSpot solutions — from lifecycle design and automation to data structure, reporting, process optimisation, and team enablement.
I’m also deeply interested in HubSpot’s evolving feature set and the emerging technologies shaping the future of CRM, AI-powered operations, and business systems. My approach combines strategic thinking with hands-on implementation, always with a focus on practical, scalable outcomes.
The thread running through all of my work is simple: building smart systems that make organisations more effective and customer experiences better.
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