Jacob Dutton

I build new ventures, products and services from first insight through validation to commercial scale.

Across 18 years I've launched 50+ propositions including consumer products like Hive for British Gas, digital services like BBC iPlayer, subscription businesses, B2B platforms and venture-backed companies. I've tested 500+ propositions along the way and 90% of what I've taken to market has reached commercial adoption or secured follow-on funding.

The work always comes down to three capabilities:

1.) Opportunity Identification: finding where the value is through customer, market and trend insight. I now run portfolio-wide opportunity identification across a $300B sovereign fund's 20+ operating companies, including Etihad, TAQA and AD Ports.

2.) Experimentation: validating desirability, feasibility and viability through real-world evidence before committing investment. I designed Velocity, a methodology that compresses 0-to-1 validation from quarters to weeks and cuts costs by up to 80%. At Future Foundry we've run 500+ experiments for Salesforce, Microsoft, Mars, Hilton, Reckitt, USPS, HSBC and P&G, saving clients £1bn+ in avoided bad investment.

3.) Go-to-Market: designing, engineering and growing what the evidence supports. Three ventures I built at IPG secured $45M in combined Series A; the top performer went from concept to $20M ARR in 18 months.

I make this work structured, systematic and scalable.