Jack Luis Baeza

I'm Jack, head of growth & partnerships at OWM. Before this I worked at Royal Invested, where I saw how ownership was changing and how unlocking it could impact companies. I believe the marketing world is shifting, ad spend is rising and trust is becoming the new moat, so pairing businesses with influencers and creators who share their mission is the next big step. When I talk to creators I point to examples like Roger Federer with ON, Michael Jordan with Nike, or Mr Beast to show how equity can deliver long-term upside beyond a quick cash deal.