Iordanis Passas

I'm Iordanis, a graphic and type designer based in Syros, Greece. I design custom typefaces, brand identities, and visual systems, working with clients like the World Health Organisation, Netcompany-Intrasoft, and Papastratos. I've led rebranding cycles, directed global creative teams, and run A/B testing programs to sharpen how design performs. My background spans editorial, packaging, UI/UX, and type design, trained at the University of the Arts London and MIT. Ask me about type design, brand identity, creative direction, and UX design.