I'm Jessica, Director of Customer Lifecycle at Maniko Nails where I lead customer initiatives. Over 10 years, I have worked with start-ups and corporates to unlock CRM's potential for real business impact, boosting conversion rates and building long-term loyalty. I have led CRM efforts at companies like Zalando, Urban Sports Club, and AboutYou, focusing on customer-centric strategies, team leadership, and marketing technology.
I created the INSIDE CRM Community with meetups in Berlin and Hamburg to bring CRM pros together to share strategies and network. This digital mind covers all the insights gathered from with community so far and keeps growing.
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