Iuri Castelo​

I’m Iuri Castelo, a Brazilian creative strategist and storyteller based in Toronto, with nearly seven years of experience at Google across Brazil and Canada. My expertise spans creative strategy, YouTube, branded content, creator partnerships, and applying generative AI to creative development and optimization. I’m particularly interested in how AI can empower creators and help turn ambitious ideas into sustainable businesses. Beyond work, I love literature, philosophy, history, photography, music, Brazilian culture, and wellness, often bringing these interests into my writing and entrepreneurial projects. I live between the creative side of business and the business side of creative.