Hiten Shah

I’m CEO of Crazy Egg. I build, grow, and fix SaaS products. Lately I’ve been deep in AI for product and growth, blending frameworks with practical tactics.

I’ve co-founded Crazy Egg, KISSmetrics, and Nira. We sold Nira to Dropbox in 2024, where I worked on Product & Growth for AI products before returning to run Crazy Egg.

I’ve spent 20+ years advising and investing in founders. I’m hands-on, principle-driven, and obsessive about customer insight.

Ask me about SaaS strategy, product–market fit, and AI in practice.