Mike Hemmings

I'm Mike, Global Product Marketing Lead at MiQ. I use behavioural psychology to turn complex adtech into stories that actually stick. Previously I built a $50M insights unit at Oracle and led Grapeshot's marketing to its $325M acquisition.

I launched DOOH as a media channel and pioneered brand safety strategies for clients from Disney to UK Gov. I've spoken at DMexco and Programmatic Pioneers, published academic work on contextual targeting, and somehow ended up with an IMDB profile from an eye tracking project. When I'm not decoding consumer behaviour, I'm excavating a WW2 bunker in my garden for no good reason.

Ask me about product marketing in adtech, behavioural psychology in B2B, brand safety and contextual targeting, and leading marketing to acquisition.

I also love gardening