Dr Frederik G. Pferdt

Dr. Frederik doesn't predict the future. He teaches you how to create it, from within.

Future Optimist · Google's First Chief Innovation Evangelist · Stanford Professor · Award-winning Author

As Google's first Chief Innovation Evangelist, he spent over a decade shaping one of the world's most iconic innovation cultures, empowering tens of thousands to think boldly, experiment fearlessly, and lead with radical optimism. In parallel, he taught futures thinking and creative leadership at Stanford University for more than ten years.

Today he works with leaders at NASA, the United Nations, Mercedes-Benz, Faber-Castell, the NBA, and the German Football Association, helping them turn uncertainty into opportunity through optimism, creativity, and courageous experimentation.

His award-winning book What's Next Is Now (HarperCollins) has been translated into nine languages. In Germany, Radikal Besser reached bestseller #1 on Amazon in Creativity. The Media calls him: Dr. Innovation and FOCUS Magazine calls him "The Pope of Creativity."

Through his podcast The Future Is HOW, his NextLetter, and his Future Being Coaching and live work worldwide, Frederik has inspired hundreds of thousands of people with one core belief: A radically better future doesn't start tomorrow. It starts within.