Jeff Hassemer

I'm Jeff, and I break things for a living—inefficient systems, outdated strategies, and the comfort zones that keep leaders small. At Firestarter Labs and Firestarter Marketing, I build engines that scale for agencies and entrepreneurs, then show them how to floor it. Strategic by instinct, scrappy by design. I don't chase trends, I make them irrelevant. Previously I led marketing at Validity and Vericast.

Ask me about scaling agencies, AI tools that work in the trenches, and building strategies with teeth.