Erik Rogne

I'm Erik, product leader at Pure Storage. Former lemonade stand CEO turned rocket scientist turned zero-to-one product builder. I've worn hats across startups and Fortune 500s, founded companies, and scaled teams. I'm still most energized by hard problems, sharp people, and real impact. I always ask: what's the simplest way to make this better?

Outside of work I do something physically insane, read a lot, and write a monthly newsletter on what I'm building and thinking.

Ask me about zero-to-one product building, leading cross-functional teams, and transitioning from technical roles to product leadership.