Emma Smith

Emma Smith is an HR data and people analytics consultant, trading as The Horsey HR Lady. She works with HR teams and business owners who have plenty of reports and not much clarity, helping them get from the number to the “so what” behind it.

She trained as an ISO 30414 Human Capital Reporting auditor and works with the standard as a practical framework for HR reporting, alongside pay gap reporting, board-level people data, and the workforce reporting expectations coming through ERA 2025 and CSRD. More than twenty years in HR sits behind it, so the advice tends to be grounded in how organisations actually work rather than how they look on a slide.

Ask her about HR reporting, ISO 30414, turnover, or why a tidy dashboard still does not get a decision made.