Depesh Mandalia

I'm Depesh, entrepreneur, coach, consultant, ads expert and dad. I run SM Commerce, where I focus on Facebook, Instagram and Messenger advertising for ecommerce and digital-product businesses, and I lead ZASR DIGITAL and The BPM Method, offering training, workshops and masterminds on Brand-driven Performance Marketing.

Before that I worked across performance and digital roles at companies including Lost My Name, WorldRemit, Tesco, Ann Summers and others, helping teams with conversion, CRO, growth marketing and online trading. I also coach youth soccer and spend spare time with my wife and kids.

And my hot take is paid ads are the lazy metric people worship instead of building repeatable customer value.