Deon Bryan

I'm Deon, a direct response copywriter and "dead lead reviver" running Lucidx out of London. I help businesses crack open their CRM graveyards and turn cold, forgotten leads into revenue without extra ad spend or new funnels. I also founded Viteranz, a supplement brand built specifically for black veterans, donating 30% of profits to black veteran charities. Before this, I spent a decade as a test analyst across the NHS, National Highways, and the Home Office, and before that, 10 years as an aircraft technician in the British Army. Ask me about direct response copy, dead lead reactivation, building Viteranz, and transitioning from military to entrepreneurship.