Daniel Shaw

I'm Dan, an advisor helping early-stage CEOs build and scale go-to-market engines.

I spent years building and leading product and growth teams at companies like Ghost and Fiix before shifting to advisory work, which lets me meet a broad swath of companies and look for the next opportunity to drive an exit.

I work with founders to define ICP and market narrative, design end-to-end GTM strategy, convert early revenue into repeatable motion, hire high-performing GTM teams, set operating cadence and metrics, and turn strategy into a fundraising story.

When founders think they just need another salesperson, I point out they actually need strong demand generation and help them see how each piece of the revenue system fits together.