Dani Peleva

I run Franchise Fame, the agency helping franchise brands in 55+ countries attract quality franchisees through data-driven marketing and AI-powered lead generation. I came to this work from both sides: first as Brand and Marketing Director for a global franchise brand, then as a franchisee myself with my own money on the line. That dual experience is what shaped everything I build. I also wrote the bestselling book Franchise Fame, write a monthly column for Elite Franchise, and was named Most Innovative Woman in Franchising in 2022. Ask me about franchise marketing strategy, attracting and converting franchisee leads, AI-powered lead generation, scaling a franchise brand globally, and writing a business book.