Janine Jarman

Curl Cult Provides the Inspiration, Guidance, Tools, and Education to Empower Your Curly, Textured Hair Journey

Curl Cult is a proudly female-owned business led by our founder, Janine Jarman. With naturally curly hair herself, Janine rejects labor-intensive and damaging hair practices. Instead, she empowers people to embrace their natural texture.

We combine real world stylist experience with talented chemists and collaborators to craft simple, clean, science-backed formulas. Our professionally-crafted solutions make it easy to create, cut, style, and maintain curly, textured hair – all without harming hair or planet.