Charlie Reading

Charlie Reading is a serial entrepreneur, acclaimed speaker, and four-time author, celebrated for his strategic insights into financial planning and business growth. Founder of the award-winning Efficient Portfolio Wealth Management, amongst his many business ventures Charlie now leads The Trusted Team, a coaching business that helps business owners and professionals achieve growth while working less and enjoying more. As host of the Business of Endurance podcast, he draws powerful lessons from the world of endurance sports to empower and inspire. His books, including "Entrepreneurial Happiness" and "The Dream Retirement," reflect his dedication to helping others find balance and fulfilment. A qualified Ironman World Championship competitor and ultra-marathon runner, Charlie embodies the spirit of endurance in his professional and personal pursuits.