Chris White

I'm Chris, co-founder of DemoDoctor. I train sales engineers to deliver demos that close deals. In enterprise software, the best product doesn't always win, the best demo does. I wrote The Six Habits of Highly Effective Sales Engineers and spent three decades in technical sales watching thousands of demos succeed and fail. What your SEs say, show, and do during the sales demonstration is the difference between win and lose.

Ask me about sales engineering, delivering winning demos, sales and SE alignment, and improving demo performance.