Chris Perkins

I'm Chris, president of Model B and host of the "Beyond the Brief" podcast. I lead an independent marketing consultancy that focuses on driving commercial growth through omnichannel marketing, media planning and optimization, and new business development; I'm also an owner-partner and board member at Model B and involved with Blueprint.tech and The Partner Collective.

My background includes senior roles across agencies and marketing tech, including brand and experience leadership at Evolv AI, managing director positions at Bernstein-Rein and StrawberryFrog, and CMO experience at Brand USA, plus founding GoodThinking! LLC. I studied at Michigan State University and operate from the Kansas City area.

And my hot take is brands chase shiny metrics instead of asking if anyone actually remembers them.