Chris Collins

Chris Collins is the CEO and founder of Chris Collins Inc., a top automotive consulting and training firm based in Los Angeles. Known across the industry as “The Bulldog”, Chris is a no-nonsense coach with a 20+ year track record of helping underperforming dealerships build profitable, high-performing service departments.

A former record-setting GM at Crevier BMW, Chris led the dealership from 123rd to 8th in the U.S. in under three years—breaking sales records and proving his leadership in fixed operations. Today, he works with dealer principals, GMs, service managers, and fixed ops directors to improve customer pay sales, retention, and CSI/CSE scores.

Since founding Chris Collins Inc. in 2010, Chris has built a team that delivers results through service advisor training, service manager coaching, and business leadership programs, available both live and on-demand. His firm has helped hundreds of dealerships drive real performance gains.

Chris is also the host of Service Drive Revolution, the #1 podcast in automotive service, and the author of I AM LEADER. He’s been featured on CBS, The Howard Stern Show, The Wall Street Journal, and more.

His approach is direct, practical, and driven by results—making him one of the most trusted voices in automotive service today.