Cameron Olds

I'm Cameron, co-founder and president at Protagonist. I help founder-led companies differentiate their brands when they sound exactly like their competitors. Most companies compete on features. I focus on message differentiation to create competitive advantage in the marketplace.

Before Protagonist, I built communications and user experience at Young Living Essential Oils and co-founded Ceylontige.

Ask me about brand differentiation, messaging strategy for founders, and storytelling in business.