Keshav Kuthiala

I'm Keshav, Senior Analytical Engineer at Paula's Choice Skincare, where I build data systems that help a beauty brand make smarter decisions. I've spent 20 years implementing BI solutions across CPG, retail, automotive, and pharma, turning messy data into clarity.

I'm writing a novel called Omni-Work about human-first AI implementation. I co-founded MagicFormula and previously led business development at 2ndfoundation.

Ask me about business intelligence, data analytics in beauty and CPG, and writing about AI and work.