Brett Jansen

I run Health Tech House, a go-to-market advisory for startups navigating inflection points: preparing for a raise, positioning for exit, or rebuilding momentum after early growth stalls. I partner with CEOs, CROs, and Boards on ICP clarity, positioning, sales architecture, and investor-ready narratives that hold up under diligence. Over 16 years at Cerner, Optum, and Butterfly Network, I closed $175M+ in deals and helped founders raise $275M+ across 50+ startups.

I also coach executives 1:1 at brettjansen.ai on building AI into how they actually operate. You leave with working systems, not slide decks.

Ask me about fundraising prep, go-to-market strategy for complex B2B sales, and my PLT methodology (Proof, Like, Trust).