Brendan Kane

Brendan Kane is a pioneering digital strategist, viral content expert, and founder of Hook Point with 20+ years of experience in scaling stories that stand out.

He created the first-ever influencer campaign on YouTube in 2007, led digital strategy for film at Paramount Pictures, and built platforms for global icons like Taylor Swift, Rihanna, and Adriana Lima.

He’s helped Fortune 500 brands, celebrities, and creators generate over 60B views and $1B in revenue through data-backed storytelling and format innovation.

His insights have shaped global content strategies.

Brendan is the bestselling author of One Million Followers, Hook Point: How to Stand Out in a 3-Second World, and The Guide to Going Viral.