Sebastian Schelper​

I run bq.Capital, where I help founder-led companies and family offices stop competing on features and start winning on how it feels to engage with them. My framework, Fusion.Core, helps businesses find their one emotional core that turns customers into Raving Fans who pay a premium and bring others along. Before this, I spent over two decades at BMW Group, including as part of the founding team that launched the BMW i3 and i8, the first born-electric BMW lineup. Ask me about building brands that attract Raving Fans, the Fusion.Core framework, lessons from launching BMW i, and advising family offices on strategic positioning.