blair-hickman profile

Blair Hickman

Ida Media
Strategy consultant and leadership coach with deep expertise in innovation, culture and audience | 2025 Sulzberger Fellow @ Columbia | Previous lives at Vox, ProPublica, The Marshall Project

I'm Blair, a strategy consultant and leadership coach who helps media innovators bring their ideas to life. I spent 15 years leading digital innovation and audience strategy at Vox, ProPublica, and The Marshall Project, shaping content that reached hundreds of millions of people and building a consumer revenue program from the ground up. I believe centering audience needs, empathetic managers, and strong culture are the foundations of growth. I particularly love helping rising leaders make the jump to leadership.

Ask me about audience strategy, building newsroom culture, leadership coaching for media, and digital innovation in journalism.

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