Ashley Donnell

Ashley Donnell Founder & CEO, The Babe Standard

The Babe Standard is a fashion experience rooted in confidence, connection, and individuality. Founded by Ashley Donnell, the brand has grown into a multi-location destination offering permanent jewelry, ear piercing, charm bars, and custom hats.

With a mission to inspire confidence in women of all shapes, colors, and sizes to feel like their uniquely beautiful self, The Babe Standard exists to empower. The brand runs on core values that define its culture:

Friendship, Commitment, Energy, Fun, Passion, Uniqueness, and Inclusivity.

From our customer experience to how we train and develop our team, every touchpoint is intentional. We’re building something more than retail—we’re creating a space where women feel seen, celebrated, and completely themselves.

As The Babe Standard continues to grow, our focus remains the same: confidence-first experiences, standout service, and a team that leads with heart.