Ashley Castro, MCM

I'm Ashley, a purpose‑driven marketer who founded The Purpose Pilot after creating Haute Locals. I spent a decade in behavioral health, directing a summer camp for young adults with autism, and realized that good work needs a voice, which led me to study communications at USC. That insight drove me to work with purpose‑focused brands like The Giving Keys and later to launch Haute Locals, helping restaurants and wineries build digital ecosystems during the pandemic. Now The Purpose Pilot builds ethical, reputation‑sensitive marketing infrastructure for therapists and mental‑health practices so they can connect people with the care they need.