anthony-cheung profile

Anthony Cheung

AmplifyME
Chief Content & Culture Officer at AmplifyME | Follow for posts demystifying finance

AmplifyME sits at the intersection of global finance, technology, and academia. We partner with the world’s leading financial institutions and universities to bridge the gap between theory and practice through proprietary experiential learning technology. As AI makes traditional CVs and tests easy to game, we provide customisable simulations tailored to specific roles across finance. By placing candidates in a high-fidelity "day-in-the-life" environment for a specific function, we identify genuine signals of potential that drive superior performance and long-term retention. My Role & Impact: Strategic Market Design: I provide the market expertise and technical logic that powers our simulations. Drawing on 18+ years of global market experience (FX, Equities, Fixed Income, and Commodities), I ensure our content authentically mirrors the complexity of a real-world trading desk or investment team. Community & Talent Scale: I oversee a global community of 120,000+ students, providing mentoring and coaching while connecting diverse talent with our global corporate clients. Thought Leadership: Editor of the Market Maker daily newsletter (65k subscribers) and host of the Market Maker podcast, a Top 10 UK Business podcast. Transforming complex market analysis into accessible and engaging content for a global audience. Global Voice: A LinkedIn Top Voice with 75k+ followers and a regular market commentator for The BBC, The Times, The Telegraph, and The Guardian. Strategic Experience: Beyond my market expertise, I have been a key contributor to two start-ups, advancing them to industry leadership. I bring a multi-disciplinary approach, spanning strategy, business development, HR, and marketing, to the evolution of the financial services sector and a deep commitment to social mobility. Specialties: Experiential Learning, Talent Strategy, Global Markets, Content Creation and Social Mobility Advocacy.

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