Andreas Fredriksson

I'm Andreas, founder of Brand4Sight and a marketing and digital commerce leader with 14 years across Mars, P&G, and Electrolux. Most recently, I ran global digital consumer experience and e-commerce for M&M'S, the largest brand in Mars Snacking, leading a team of 65 across Europe and the USA. Before that, I built D2C and omnichannel growth for Royal Canin UK and led a £60M appliance category at Morphy Richards. Ask me about building D2C and e-commerce strategies, leading global marketing teams, omnichannel brand growth, and lessons from scaling consumer brands at Mars and P&G.