Al Ramadan

I love helping founders and leaders achieve their full potential and always push them to play bigger. In business. In sport. In life. I am obsessed with technology and creating new markets and companies that dominate them. After almost 30 years of being an executive, I feel lucky to have discovered a role that suits my style. A supporting role, behind the scenes, for some of the greatest founders, athletes, individuals, teams and companies of tomorrow. Creating new markets and building companies is a messy business. I am often involved in the awkward phases of category design as well as the glamorous ones. Over the course of the last decade as a category designer I have supported founders and their investors and teams create more than $50 billion in market capitalization. Prior to co-founding Play Bigger, I enjoyed working with some of the great executives at Adobe Systems, Macromedia and Quokka Sports. I cut my teeth writing Fortran 77 on a PDP/11 and a Vax 11/780 and still writes the odd piece of Python code when necessary. I am excruciatingly organized, focused on results and very data driven. I like spreadsheets, charts and diagrams. But I have worked with some of the greatest creatives, designers and storytellers appreciating and engaging with the right side of my brain...