Al Ramadan

I help founders and leaders build new categories — in business, sport, and life. I co-authored Play Bigger and The Existing Market Trap, and spend my time in the messy, awkward phases of category design where belief turns into markets.

Over three decades, I’ve helped teams create billions in market cap by defining new aisles, aligning category, product, and company, and mobilizing entire orgs around a POV. Earlier chapters: Adobe, Macromedia, Quokka Sports. I still love spreadsheets, charts, and the occasional bit of Python.

When I’m not jamming with founders, I’m on the water with ClubSwan Racing or supporting Save The Waves.

Ask me about Category Design and The Library of Minds Podcast.