Alison Rubino

Ruby Rise Collective

Owner, Ruby Rise Collective, Ruby Rise Collective·Founder: Ruby Rise Collective & Podcast: Big Events. Big Money. Cisco Live Sponsorship Sals team (2026, 2027)

About

Want to grow your event, your sponsorship revenue or your event community? Let me show you how!

I’m Alison Rubino, Founder of Ruby Rise Collective & Host of the Podcast: Big Events, Big Money. Plus a growing newsletter exploring the events, people, strategies, tech & ideas shaping the business of events.

I’ve spent 20+ years building revenue in B2B tech events through relationships, sponsorships & creative partnerships with deep expertise in helping events grow sponsorship revenue, strengthen their communities & create more value for the brands that support them.

Through Ruby Rise Collective, I work with event organizers, marketers and sellers to rethink how they package, sell & grow sponsorships. We build out your sponsorship strategy, new revenue ops & your GTM sales playbook. We even go a step further and bring in our collective of video producers, photographers & creatives to turn live sponsor moments into content that extends well beyond the event itself.

More sponsor value. More visibility. More revenue.

Over my career, I’ve built integrated B2B partnerships across technology publishers through events partnerships, sponsorships, digital media, podcasts, newsletters, native content & lead generation, custom programs & working with startups, global enterprise organizations & nonprofits.

I’m also endlessly curious about where the events industry is going next. Through Big Events, Big Money, my newsletter & Ruby Rise, I’m having conversations with the founders, marketers, partnership leaders, innovators & creators shaping what’s next in events.

Ask me about ai, event sponsorships, revenue growth, sponsor ROI, building community, partnerships, event marketing, content strategy & event technology, or how to turn a great event into a stronger business.

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