Affan Khokhar​

I'm Affan, founding designer at Reducto, where I'm building the product experience from the ground up. Before that, I shaped design at Character.AI and worked on Rider at Lyft. My longest stretch was five years at Facebook, designing across Ads, Profile, and Reels. I started my career as a product analyst, which means I read data before I read pixels. That background still shows up in how I work. Ask me about early-stage product design, designing at scale at Facebook, and going from analyst to designer.