Adelle Wood

I co-founded Cambium AI to fix a problem most research teams don't admit they have: their audiences are built from surveys and workshop personas, not real people. Cambium builds population models from verified US public data, so teams in marketing, product, and policy can query any audience in plain English and test decisions before committing. No surveys, no panels, no PII. Before this, I led retail at Peloton and ran marketing at Foundervine. Ask me about building population-level audience models, replacing traditional market research, and what I've learned co-founding Cambium AI.