Abhilasha Mishra

I run Business Escapades, a show about the gap between how experts think and how they're perceived. I call it "The Perception Tax," and it's the through-line for everything I explore. By day, I manage marketing projects at Adikteev in Paris. My background spans international business dev, digital marketing, and a philosophy degree that probably explains why I care about how ideas land more than how they're packaged. Ask me about the Perception Tax, building a media project alongside a full-time role, and marketing in Paris.