Aaron Alpeter

I'm Aaron, founder and CEO of Izba Group, where we help CPG brands start, scale, and exit. I run a portfolio that includes Izba Consulting, Sourcify, & Slotted and I advise platforms like Parabola while supporting growth equity firms and Tompkins Ventures as Chief Procurement Officer.

I started my career in Unilever's supply chain program and later led supply chain at companies including The Flex Company and Lululemon Studio, and I helped scale brands such as Hubble and others. I host two podcasts, Build a Business Worth Buying and eCommerce on Tap, and I write a newsletter called Assembly Required.

And my hot take is acquisitions should be judged on whether the buyer can keep the ops people, not the logo.